Our Head Office is in Sydney (133 Castlereagh Street, Sydney), but we have staff available to support our clients who are spread all across the globe. 

CIMarketing has worked exclusively with schools for more than 20 years. Over that time, we have earned the trust of a large and loyal client base who rely on us for their digital marketing. Many of our team have been with CIMarketing for over 15 years, giving us deep, hard-won knowledge of how schools actually operate. That experience and intellectual property is difficult to replicate and sets us apart in the education sector.

To get an understanding of our pricing, please complete the enquiry form below. Your submission will trigger our Service Overview document to be emailed to you and this includes our 2026 pricing.

Yes. School websites are fundamentally different from corporate websites, both in purpose and execution.

A corporate website is usually designed to persuade a defined buyer to take a clear commercial action. The audience is narrower, the decision pathway is shorter, and success is often measured by leads or sales.

A school website serves multiple audiences at once. Prospective parents, current families, students, staff, alumni, media, and the wider community all use the same site, often for very different reasons. Each group arrives with different questions, emotional drivers, and expectations, and the site has to work for all of them without becoming confusing or cluttered.

Decision-making is also very different. Enrolment is rarely a quick transaction. Parents may engage with a school website over months or years. They are looking for trust, values alignment, reassurance, and evidence, not just information. A school website must tell a coherent story about culture, care, learning, and outcomes, while still being practical and easy to navigate.

Finally, school websites need to balance marketing with service delivery. They are both a brand platform and a working tool for day-to-day communication. Calendars, policies, news, enrolment forms, and community portals all need to integrate smoothly without undermining the school’s story.

We don’t use templates. All our sites are designed from scratch. If you take a look at our portfolio you can see the wide variety of our designs based on the specific brand and marketing goals of each project. 

General web agencies are excellent at building websites, but they are usually optimised for commercial products and services. Schools operate very differently.

A specialist school agency understands how enrolment decisions are made, how schools are structured internally, and how governance and compliance influence digital decisions. This knowledge affects everything from site structure and navigation to tone of voice, content depth, and imagery.

Working with a specialist reduces risk. There is less time spent explaining context, fewer missteps around sensitive content, and a clearer understanding of what parents, boards, and leadership teams expect from a school website.

At CIMarketing, our processes, workflows and intellectual property are built specifically for schools. That allows us to move efficiently while still delivering a website that feels considered, authentic, and aligned with how your school operates.

Yes, and often more than schools realise.

For many families, the website is the primary research tool. It shapes first impressions and often forms the basis for shortlisting. Even when parents visit the campus, the website remains a reference point before and after that visit.

Parents are not only looking for information. They are looking for cues about culture, values, communication style, and care. These signals come through design quality, language, imagery, structure, and how easy it is to find what matters.

A well-designed school website supports confidence. A poorly considered one creates friction or doubt, even if the school itself is excellent.

We guide the process, but collaboration is important.

Schools are most successful when they nominate a small internal team who understand the school’s priorities and can make decisions. We provide structure, direction, and expertise, so schools are not starting from a blank page.

Our role is to make the process manageable, efficient, and aligned with your school’s goals, while respecting the realities of busy school environments.

The average time a CIMarketing website takes to design and build is 12 weeks (1 Term). 

As well as the marketing advice, we can help with new photos, video, SEO and copywriting. 

Yes and No. While we are a popular choice for larger schools that have internal marketing teams and grand plans, we also work with a variety of smaller schools with limited budget and staffing resources. We also work with many foundation schools who are just establishing themselves. Give us a call to discuss your requirements and see if we can work together.